Val Arias

Hi, I am Val Arias and I grew up in the suburbs of Chicago where weekends were spent playing or watching sports. At Purdue University, I majored in film and video studies and mass communications which launched my career in the sports industry. I spent 5 years at the University of Dayton Athletic Department gaining hands-on experience in marketing, video board production, and digital content creation.

From there, I joined Daktronics as a Control System Specialist supporting stadium video board technology and software. I later advanced into an Account Service Manager role where I spent seven years creating partnerships and strengthening relationships with professional sports teams and universities across the country.

Outside of my full-time career, I also found a passion for field marketing as a freelance brand ambassador. I’ve represented companies ranging from food and beverage brands to Fortune 500 corporations at major sports events and festivals. This experience has allowed me to blend my people skills with my love for branding, events, and fan experiences.

After 7 years in account management, I transitioned into fulltime contract projects while I explore new opportunities and continue learning and connecting with new people.

When I am not working, you can find me exploring downtown Dayton breweries or running on our many bike paths.

My Story

I am available for any freelance or contract projects and am looking for fulltime roles in account management, customer success, or partnership activation in the sports and entertainment industry.

Work Experience

Field Marketing/Brand Ambassador Highlights

Largest Events

2025 WNBA All Star Game, Disney Zombies/Descendants World Tour, Ohio State Football Big Noon Kickoff, Memorial Golf Tournament, College Football Playoff (CFP), MLS Pregame events, WWE Raw, Cincinnat Bengals Tailgates

Largest Brands

Disney, AT&T, Powerade, BODYARMOR, Adidas, Coca Cola, Discover, Slurpie, Nissan, Minute Maid, All State, Jim Beam, Heineken, Hornitos, Surfside, Absolute, Good Boy Vodka, White Claw, Kings Hawaiian, Big Noon Kickoff

Key Responsibilities: Fan Engagement, Product Sampling, Consumer Education, Lead Generation, Post-event Recaps

Daktronics Highlights

Largest Customers

Pittsburgh Steelers, Cleveland Browns, Cincinnati Bengals, Detroit Tigers, Cleveland Guardians, Little Caesar's Arena, Columbus Crew, FC Cincinnati, Purdue University, Notre Dame, University of Cincinnati, Ohio State, University of Dayton, University of Kentucky, Dayton Dragons, Keeneland Racetrack

Largest Projects

Detroit Tigers, Purdue University, University of Dayton, Loyola University, University of Pittsburgh, Iowa Cubs, South Bend Cubs, IUPUI Natatorium, Springfield Cardinals, Dayton Dragons, University of Louisville

Key Responsibilities: Customer Success & Retention, Account Management, Business Development, Project Mangement, Contract Negotiation

Served as contol system specialist or service project manager