Role: Brand Ambassador (via Assist Marketing)
Location: Indianapolis Convention Center | Year: 2025

At the 2025 WNBA All-Star Weekend, I supported AT&T’s fan experience through Assist Marketing helping to bring the brand’s vision to life alongside Wasserman. The activation aimed to connect fans with the energy, empowerment, and culture of women’s basketball through immersive, interactive experiences.

As part of the on-site team, I helped manage the AT&T Nail Bar, an experiential space where fans could customize team-inspired looks while learning more about AT&T’s commitment to women’s sports. I focused on creating engaging fan interactions, facilitating data collection, managing consumer registration, and ensuring smooth event logistics throughout the activation.

The result was a lively, inclusive environment that celebrated women’s sports while amplifying AT&T’s brand presence and deepening fan connections during one of the WNBA’s biggest weekends of the year.

Activation Highlights

• Robotic Nail Art Bar: Personalized nail designs inspired by WNBA teams and AT&T branding

• LED Basketball Challenge: Fans competed 1 v 1 in an interactive light-up court

• Exclusive Merch & Giveaways: Collaborations with artist Shema Love

• Meet & Greets: Appearances by A’ja Wilson and Sabrina Ionescu

• Custom Spotify Playlists Curated for the All-Star experience

• Countless memorable fan moments that brought the energy of women’s basketball to life