Role: Digital Marketing Consultant

Location: Dayton, OH | Year: 2025

Partnered with Dayton Sportcial, a local sports and social club for young professionals to enhance branding and social media strategy. The goal was to attract new members, increase visibility, and strengthen overall brand awareness.

Goals

• Grow Instagram following and engagement

• Improve SEO to rank Dayton Sportcial above competing leagues

• Attract new members under age 30

• Increase league registration numbers

• Highlight special events and new league offerings

Current Strengths

• Loyal existing member base

• Celebrated 10 years of operation in 2025

• Dedicated photographer and content creators

Areas for Improvement

• Define target audience personas

• Consistent branding across social platforms

• Incorporate current social media trends

• Implement SEO strategy

Improvements Implemented

• Developed weekly social media content ideas and creation

• Defined target personas for under 30 demographic

• Updated Meta descriptions and identified key SEO keywords across the website

Results

• Dayton Sportcial is now the #1 Google search result for Dayton recreational leagues

• 30% increase in Instagram followers

• Strengthened brand guide and messaging

• Increased visibility and engagement among potential new members